About Us
Our Story
Who are we? We’re more than just trackers.
At TruTrak, we’re on a mission to make security simple and smart. From GPS hardware to powerful tracking software, we help individuals and businesses stay connected to what matters most.
TruTrak was founded by industry professionals with over 30 years of combined experience in the tracking and telematics sector. Our goal has always been simple, to bring everything you need into one powerful, easy to use solution for monitoring and managing your assets efficiently. We’ve built our own fully cloud-based platform, complete with dedicated mobile apps for both Android and iPhone, giving you access and control wherever you are. Because we develop our technology in-house, we’re able to continuously evolve, customising features based on real customer feedback and adapting the system to meet the unique needs of each client.
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TruTrak was founded in 2018 by a group of experienced industry experts who shared a common goal to do things better. After years of seeing how the tracking industry often overcomplicated simple solutions, we set out to create a company built on transparency, innovation, and genuine customer care. From day one, we built TruTrak on one simple premise: total customer satisfaction. This gives our customers the freedom to stop the service at any time if we are not performing to their expectations. This approach keeps us accountable and ensures we are always delivering value that speaks for itself through the quality, performance, and reliability of our products, as well as the relationships we build with every customer who chooses TruTrak.
We develop our own system and Apps and evolve and update the solution to stay at the forefront of technical innovation. At the time of writing, we support 45000 devices and sell 2000 devices per month. The staff are experienced and friendly and always go the extra mile as shown on our online reviews.
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Although you purchase a physical device that’s not really the product. The tangible daily interaction with TruTrak is with the App and website. We listen to our clients and add new functions to these constantly. The combination of all these aspects has led to the prestigious award from What Car magazine of “Best Buy Tracker Award” and Auto Express awarded us 4.5 stars in their magazines review.